Features & Benefits
- Edward Bernays is the founding father of Public Relations and modern American propaganda.
- He introduced scientific techniques for shaping public opinion known as 'engineering consent'.
- His book 'Propaganda' presents a visionary approach to using propaganda in various fields.
- Bernays demonstrates how governments and corporations manipulate collective minds for their interests.
- Understanding this book sheds light on the organized manipulation of crowds in today's society.
- It's a must-read for anyone interested in the interplay between public opinion and governance.
