Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management
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Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management
An indispensable resource for any professional expected to contribute to their organization’s marketing efforts or business growth.
Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management
Nº de artículo: 161057054

Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management

87% of respondents would recommend this to a friend

Nº de artículo: 161057054

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What Stands Out

Expert Insights
Gain access to cutting-edge marketing strategies from renowned faculty members, designed for both academic and professional growth in the ever-evolving landscape of marketing.
Comprehensive Coverage
This edition offers extensive insights across various marketing domains, ensuring that readers are well-equipped with the latest tools and frameworks to succeed in real-world applications.
Networking Opportunities
Connect with a vibrant community of marketing professionals and peers, enhancing your learning experience and opening doors to future collaborations and career advancements.

Detalles de producto

Shop Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management online at a best price in Honduras. 1119906245
  • The ultimate marketing resource from the world’s leading scholarsFrom the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management. You’ll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies. Readers will also find: Discussions of the unique challenges facing brands in designing and managing their image and techniques for building resilient brandsStrategies for creating loyal customers and developing personalization at scale Strategies for designing effective omni-channel marketing platformsStrategies for crafting a successful cross-platform communications campaignsDiscussions on the application of data analytics and artificial intelligence to the creation of successful marketing programsAn indispensable resource for any professional expected to contribute to their organization’s marketing efforts or business growth, Kellogg on Marketing, Third Edition, also earn a place in curricula of the business school educating the next generation of business leaders.
Publisher Wiley
Publication date April 11, 2023
Edition 3rd
Language English
Print length 432 pages
ISBN-10 1119906245
ISBN-13 978-1119906247
Item Weight 2.31 pounds (1.05 kg)
Dimensions 6.3 x 1.6 x 9.2 inches (16 x 4.1 x 23.4 cm)

Who Should Buy?

Suitable For
  • Marketing Students

    Ideal for students aspiring to understand advanced marketing concepts taught by top-tier faculty at Kellogg School.

  • Marketing Professionals

    Provides valuable insights for professionals seeking to enhance their strategic marketing knowledge and execution skills.

  • Academics and Researchers

    Beneficial for scholars researching marketing theory and its practical applications, backed by rigorous academic perspectives.

Not Suitable For
  • Casual Readers

    Not ideal for those looking for light reading or entertainment, as it focuses heavily on academic content.

DESCRIPCIÓN DEL PRODUCTO

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Preguntas y respuestas de los clientes

  • Pregunta: What topics does 'Kellogg on Marketing' cover?

    Respuesta: 'Kellogg on Marketing' explores a wide array of topics fundamental to the marketing discipline, including consumer behavior, brand strategy, and data-driven marketing. The book captures insights from esteemed faculty members of the Kellogg School of Management, providing readers with both theoretical frameworks and practical applications. This resource is ideal for marketing professionals and students who seek to understand contemporary marketing challenges and best practices.
  • Pregunta: Who is the target audience for this book?

    Respuesta: The target audience for 'Kellogg on Marketing' includes marketing professionals, business students, and educators interested in enhancing their marketing knowledge. It serves as a valuable resource for those looking to deepen their understanding of advanced marketing strategies and theories. Both experienced practitioners and newcomers will find valuable insights that can be applied to real-world scenarios in various industries.
  • Pregunta: How is this edition different from previous editions?

    Respuesta: The 3rd edition of 'Kellogg on Marketing' contains updated case studies, new research insights, and revisions that reflect the latest marketing trends and practices. It offers readers an enhanced understanding of marketing dynamics in today's rapidly changing environment. The editorial team has ensured that the content resonates with contemporary marketers, making it a crucial read for anyone looking to stay relevant in the marketing field.
  • Pregunta: Can this book help with digital marketing strategies?

    Respuesta: Yes, 'Kellogg on Marketing' includes chapters that specifically address digital marketing strategies, focusing on how brands can leverage online platforms for consumer engagement. With the increasing importance of digital channels, the book provides insights into data analytics, social media tactics, and customer relationship management, making it an excellent resource for marketers aiming to optimize their digital presence.
  • Pregunta: What is unique about the authors of this book?

    Respuesta: The authors of 'Kellogg on Marketing' are renowned faculty members from the Kellogg School of Management, known for their research and teachings in marketing. Their expertise in various specializations, including consumer psychology and brand management, contributes to the depth of content. Readers can benefit from their extensive knowledge and proven strategies, making the book a credible source for learning marketing principles.
  • Pregunta: Is 'Kellogg on Marketing' suitable for someone new to marketing?

    Respuesta: 'Kellogg on Marketing' is suitable for readers at all levels, including those new to marketing. While it covers advanced topics, the book is written in a manner that is accessible and comprehensive. Beginners can grasp foundational marketing concepts and then progress to more sophisticated ideas, enhancing their learning experience. Thus, it can serve as both an introductory text and a reference guide.
  • Pregunta: Does this book provide case studies or practical examples?

    Respuesta: 'Kellogg on Marketing' is rich in case studies and practical examples that illustrate the application of marketing theories in real business situations. These case studies demonstrate how successful companies implement marketing strategies to overcome challenges and achieve objectives, making it an invaluable resource for students and practitioners looking for real-world applicability of marketing concepts.
  • Pregunta: What kind of theoretical frameworks does the book discuss?

    Respuesta: The book discusses various theoretical frameworks that are fundamental to understanding marketing dynamics, including market segmentation, the marketing mix, and consumer decision-making processes. These frameworks provide a structured approach to analyzing marketing problems and strategies, making complex theories more manageable for readers. Understanding these frameworks can assist marketers in developing effective strategies tailored to their target audiences.
  • Pregunta: What are the benefits of reading this book for marketing professionals?

    Respuesta: Reading 'Kellogg on Marketing' allows marketing professionals to stay ahead of industry trends and best practices. It equips them with innovative ideas and proven strategies that can be applied in their work settings. Professionals can benefit from the depth of research and analysis presented, which can enhance decision-making skills and inspire creative solutions in their marketing efforts.
  • Pregunta: Where can I buy 'Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management 3rd Edition'?

    Respuesta: You can buy 'Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management 3rd Edition' on Ubuy. Ubuy is a reliable online platform that offers a wide range of products, including this comprehensive marketing text. Their platform ensures easy access to the book, making it a convenient option for readers in Honduras.

Alexander Chernev (Editor) Direct Editorial Review

The "Kellogg on Marketing" 3rd Edition, authored by renowned marketing experts Philip Kotler and Alexander Chernev, has garnered positive reviews that highlight its comprehensive and insightful approach to the intricacies of marketing and brand management. According to several users, the book serves as an invaluable reference for both practitioners and educators in the marketing field. Professors and industry professionals commend it for its depth of content, with an emphasis on contemporary themes such as the influence of artificial intelligence on marketing strategies. The book is not only seen as a reliable resource for those teaching marketing at the university level but also as a toolkit for seasoned marketers aiming to enhance their strategic campaigns. Reviewers Consistently describe it as more than just a collection of tips; rather, it is positioned as a substantial textbook providing thorough frameworks and no-nonsense tactics essential for those serious about succeeding in marketing. Whether one is just beginning their journey in marketing or looking to refine their strategies, "Kellogg on Marketing" is highly recommended as a foundational piece of literature in the field. ###

Customer Reviews & Ratings

44 valoraciones de los clientes
  • 5 estrella
    85%
  • 4 estrella
    11%
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ventajas

  • Highly detailed and comprehensive resource
  • Relevant and current information, including the impact of AI on marketing
  • Ideal for both educators and practitioners
  • Provides in-depth tactics for effective marketing campaigns ###

Contras

  • Not suitable for those seeking only quick tips or superficial advice

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características y beneficios

  • World's #1 MBA marketing program's latest edition
  • Explore foundational and advanced topics in marketing management
  • Renewed focus on digital transformation and data analytics
  • Comprehensive explanations of strategic and tactical aspects of effective marketing
  • Strategies for creating loyal customers and developing personalization at scale
  • Earns a place in curricula of the business school educating the next generation of business leaders

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