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Hands-On Salesforce Data Cloud: Implementing and Managing a Real-Time Customer Data Platform
89% of respondents would recommend this to a friend
HNL 1759
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Detalles de producto
| Publisher | O'Reilly Media |
| Publication date | September 17, 2024 |
| Edition | 1st |
| Language | English |
| Print length | 448 pages |
| ISBN-10 | 1098147863 |
| ISBN-13 | 978-1098147860 |
| Item Weight | 1.62 pounds (730 grams) |
| Dimensions | 6.75 x 1 x 9 inches (17.1 x 2.5 x 22.9 cm) |
Who Should Buy?
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Salesforce Admins
Salesforce administrators will gain practical insights on managing a real-time customer data platform effectively.
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Data Analysts
Data analysts seeking to enhance their skills in customer data management will find this book highly beneficial.
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Business Leaders
Business leaders needing to understand real-time data usage for improved decision-making can greatly benefit from this resource.
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Beginners in Tech
Novice users with little to no technical background may struggle with the advanced concepts presented in this book.
DESCRIPCIÓN DEL PRODUCTO
Hands-On Salesforce Data Cloud: Implementing and Managing a Real-Time Customer Data Platform
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Business Intelligence Tools Editorial Review
**** "Hands-On Salesforce Data Cloud: Implementing and Managing a Real-Time Customer Data Platform" by Joyce Avila receives high praise from readers, including those who are new to the technology. The book’s structure is designed to cater to both beginners and mid-level professionals, offering a comprehensive and digestible exploration of Salesforce’s Customer Data Platform (CDP). The author’s ability to simplify complex topics makes the material accessible, fostering a positive learning experience for users of all backgrounds, including an 89-year-old reader who found joy and value in the work. Readers appreciate the historical context provided at the beginning of the book, which lays a solid foundation for understanding how customer data platforms have evolved within the marketing technology ecosystem. This context, combined with practical guidance on data management, modeling, and integration, has positioned "Hands-On Salesforce Data Cloud" as a crucial resource for those preparing for the Salesforce Certified Data Cloud Consultant exam. Moreover, the book emphasizes the importance of managing first-party data effectively and understanding the significance of unstructured data and real-time insights, reflecting the current demands of the industry. Visual aids, such as screenshots and practical examples, help solidify the concepts discussed, making the book a well-rounded tool for individuals seeking a solid foundation in Salesforce Data Cloud. Overall, "Hands-On Salesforce Data Cloud" is viewed as an invaluable resource that not only equips readers with knowledge but also inspires confidence in their journey through the Salesforce ecosystem. **
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ventajas
- Accessible writing style that simplifies complex concepts.
- Comprehensive coverage of customer data platforms and their evolution.
- Strong focus on managing first-party and unstructured data.
- Practical examples and visual aids enhance understanding.
- Valuable for both certification preparation and professional development.
Contras
- No specific Cons were mentioned in the feedback.
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