86% of respondents would recommend this to a friend
1 Sustainability Highlights
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Providing a strong, defined look with a pliable hold.
| Is discontinued by manufacturer | No |
| Product Dimensions | 7.4 x 7.3 x 4 cm; 129 g |
| Date First Available | 2 Feb. 2017 |
| Manufacturer | Aveda |
| Item model number | 18084973523 |
| Country of origin | USA |
| Benefits | Hair paste instantly thickens hair and adds pliable hold to create any style. |
| Hair Type | All, For All Hair Textures |
| Scent Name | Vetiver |
| Item Form | Cream |
| Liquid Volume | 2.5 Fluid Ounces |
| Number of Items | 1 |
| Unit Count | 75.0 millilitre |
| Item Volume | 75 Millilitres |
| Brand Name | Aveda |
| UPC | 018084973523 |
| Global Trade Identification Number | 00018084973523 |
| Item Weight | 129 Grams |
| Material Type Free | Gluten Free |
Ideal for individuals with fine hair looking for added thickness and volume without feeling heavy.
Perfect for those who appreciate fashionable hairstyles and desire a product that provides a natural finish.
Great for everyday styling, allowing versatile looks without compromising on hair health or manageability.
Not suitable for thick or coarse hair types that may require stronger hold or different styling products.
This product has sustainability features recognized by trusted certifications.
Manufactured using processes that reduce the risk of negative environmental impact. As certified by
GreenCircle's Sustainable Energy Practices certifies products that are made with lower energy impacts during manufacturing, including reduced energy use, less fossil fuel use, or more renewable and carbon-free electricity. GreenCircle Certified is an independent third-party organization that verifies sustainability claims through documented audits and certification standards. Learn more about this certification
Aveda Men Pure-Formance Thickening Paste is crafted to instantly thicken hair and provide a versatile hold, making it suitable for all hair textures. Users appreciate its natural finish, noting that it effectively controls fine hair without leaving a greasy residue. Many have enjoyed the light yet solid hold, which lasts throughout the day and allows for easy styling whether applied to wet or dry hair. The pleasant vetiver scent adds an appealing dimension, making the styling experience even better. While it may require a bit more product for those with finer hair, the overall results are satisfying for a natural appearance and manageability.
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